One of the primary factors required for the success of the website is to provide consistent functionality and seamless working across web pages, forms, and database connections. In scenarios where poor accessibility and usability of application even for a short interval can cost businesses. To deliver a better user experience, the test strategy considers validations across all fields, default value checking, Optimization of websites for search engines, HTML/CSS validations, and also cookie testing.

Web usability testing ensures that the application meets the user’s expectations in terms of providing an effective, efficient, and enjoyable experience. Web usability testing is applied in situations where the users have to follow multiple steps such as the e-commerce checkout process. This testing strategy helps in website optimization, intuitive experience and makes the web application-consistent enough to attract and retain the visitors