Key Highlights
- OptiSol partnered with a retail-tech startup to develop a custom kiosk solution, transforming traditional in-store shopping through automation and digital personalization.
- The client encountered operational challenges, including long queues, staff shortages, space constraints, and low customer engagement due to limited digital touchpoints.
- OptiSol’s kiosk solution enabled seamless self-service shopping with mobile-based login, digital payments, loyalty rewards, and flexible service models for diverse retail environments.
- As a result, the client enhanced customer engagement, increased sales through upselling, and maximized product visibility without expanding physical infrastructure.
Problem Statement
01
Long Queues: Retail stores often experience high customer footfall, especially during peak hours. This results in long checkout lines, causing inconvenience to shoppers and leading to abandoned purchases and lost revenue.
02
Staff Limitations: Due to limited staff availability, retailers struggle to efficiently manage large crowds. This affects customer service quality, slows down operations, and puts pressure on employees during busy periods.
03
Space Constraints: Many retail stores face physical space limitations that restrict how many products can be displayed. This leads to missed sales opportunities and an inability to showcase a broader product range.
04
Missed Engagement: Without digital tools, retailers fail to engage customers with personalized recommendations or targeted promotions, which limits upselling and cross-selling opportunities and weakens overall customer retention.
Solution Overview
01
OptiSol created a user-friendly kiosk solution that enables customers to browse and shop independently without requiring help from store staff, improving operational efficiency and user convenience.
02
Customers can log in to the kiosk system by simply scanning a QR code using their mobile app, making the login process quick, secure, and highly accessible for all types of users.
03
The kiosk supports multiple digital payment methods, including credit/debit cards and mobile wallets, ensuring a seamless and secure checkout experience for a wide range of customers.
04
A built-in loyalty system allows customers to earn reward points for every transaction. These points are saved in their profile and can be redeemed for future purchases, enhancing repeat business.
05
The kiosk supports various service models like Table Service, Order & Collect, and Self-Scan, enabling retailers to adapt to different customer preferences and store environments with ease.
Business Impact
About The Project
This success story highlights how OptiSol collaborated with a retail-focused startup to design and implement a smart kiosk solution that redefined the in-store shopping experience. The client aimed to reduce operational strain, improve customer engagement, and drive sales by leveraging a self-service kiosk platform. With growing customer expectations and limited staff resources, the business required a digital solution that could offer personalized experiences while keeping costs low.
OptiSol delivered a comprehensive kiosk application that enabled human-free shopping through mobile login, flexible payment options, and reward systems. It was built to support multiple retail models like Table Service, Order & Collect, and Self-Scan. The project empowered the client to optimize product visibility, enhance customer satisfaction, and significantly increase revenue, all without expanding physical store space or workforce.
FAQs:
What challenges in retail does a kiosk app solve?
A kiosk app addresses common retail challenges like long checkout queues, limited staff availability, space constraints for product display, and lack of personalized engagement, all while streamlining operations and improving customer satisfaction.
How does the kiosk improve customer engagement?
The kiosk collects customer preferences and behavior data to offer personalized recommendations, loyalty rewards, and targeted promotions, which boost interaction, increase retention, and create a more engaging and convenient shopping experience.
Is the kiosk app suitable for small or mid-sized retail stores?
Yes, the kiosk app is scalable and customizable, making it ideal for small and mid-sized retailers. It offers cost-effective automation without the need for additional staff or large physical store expansions.
What types of services does the kiosk support?
The kiosk supports multiple service models, including Table Service, Order & Collect, and Self-Scan. This flexibility allows retailers to meet different customer preferences and adapt to various store formats and use cases.
How secure is the payment system in the kiosk?
The kiosk integrates trusted digital payment gateways and supports secure methods like credit/debit cards and mobile wallets. It ensures encrypted transactions and complies with industry standards to protect customer data and payment information.
Testimonials of Our Happy Clients
Ken Kisner
Global Head of Digital R&D
My experience has been incredibly positive. They were incredibly easy to work with, even with changing requirements.
They are incredibly competitive, but are only a fraction of the cost of US companies.
They are definitely the most professional of the foreign companies that we were looking into.
Nyswyn K.
Director of Software Development
Our journey with OptiSol has been nothing short of remarkable. For over 7 years, we have partnered with them on our digital transformation, and the results have been truly transformative.
Over the years, we have come to trust OptiSol Business Solutions as a reliable and strategic partner.
Al Bagiro
CTO, Auto Insurance Company
The AI engine was completed on time and trained to 90% accuracy. Their eagerness to learn new knowledge impressed us.
Their team is large to handle multiple projects at once, and likes to resolve challenges as well as learn new things. They also welcome regular communications, and of course, needless to say, develop everything in sprints.
Dan Talken
Founder, CEO, & CTO, My Equipment Library, LLC
OptiSol Business Solutions has shown youthful skill and dedication to the projects. Moreover, they have been quick to implement their solutions without sacrificing the quality of each platform.
We’re constantly impressed with their speed and quality of the development that they achieve on a consistent basis.
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I have had the privilege of working with an exceptional team of professionals from India on numerous AI, ML, and digital application projects. Their expertise in these domains is remarkable, and they consistently impressed us with their knowledge, resources, and innovative approach.
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CFO, Bemodo
They are very responsive and able to shift focus quickly as we have needed it for business reasons.
OptiSol Business Solutions has been great at documenting the timeline of the project. They were very responsive and were able to shift focus quickly, as well. They discuss what they’re working on without any issues. So far, there’s no need to improve their service.
