6 Steps to Shape Your Enterprise Mobility Strategy

6 Steps to Shape Your Enterprise Mobility Strategy

The global enterprise mobility market is estimated to grow from $86.36 billion in 2014 to $510.39 billion by 2022.

enterprise mobility market growth

Have you not moved away from the traditional model for your business yet? If so, the time is here to upgrade with technology. Irrespective of the size of your business, adapting mobile strategy as per your business needs is a primary factor. A wise Enterprise Mobility solution will add momentum and raise the service level of employees and customers.

Today the world has over 3.5 billion people with Internet access, and for the first time, the number of mobile technology users exceeds the number of desktop users. From a business perspective, leaders see this increased mobility as an opportunity to build new revenue, gain customers and increase loyalty. With the increase in usage of smartphones, workers of all kinds look at their phones first thing in the morning and last thing at night.

Enterprise mobility efforts go far beyond just devices and apps. Enterprise mobility is going beyond the digital transformation of the organization. It incorporates digital devices to the aid of ramping up the productivity of the employees- including the millennials. And the pivotal elements of enterprise mobility ensure millennials get what they want, in turn adding to their productivity.

According to a recent study by FlexJobs, 84 percent of Millennials want more work-life balance and 54 percent want to work a flexible or alternative schedule.

Enterprise mobility is the trend toward a shift in work habits, with more employees working out of the office and using mobile devices and cloud services to perform business tasks.  BYOD initiative alone is not Enterprise Mobility – There’s way more to it. Enterprise mobility enables forward-thinking firms to exploit rapidly expanding opportunities in the digital world. Enterprise Mobility helps in removing the factors that restrict innovation and change. Innovation restrictions hinder your growth and profitability.

Enterprise mobility improves productivity by providing key information while on the go. While the focus is on customer experience, responsiveness, and employee productivity, taking your business to the next generation of technology usage is key for success.

ResearchAndMarkets says, Global Enterprise Mobility market accounted for $206.13 billion in 2017 and is expected to reach $1225.78 billion by 2026 growing at a CAGR of 21.9% during the forecast period.

Modern enterprise business strategies need a much faster pace of operations. Developing a successful enterprise mobility strategy is a must for any company seeking to stay competitive.

Enterprise mobility has grown from the need for a mobile app for business to Mobile as a strategy for the business. A robust enterprise mobile strategy has become essential for enterprises. An enterprise mobility strategy has become a part of the digital transformation strategy.

In this article, we will discuss the 6 best steps to be observed while implementing an effective mobility strategy for an enterprise.

effective mobility strategy for an enterprise

The 6 best steps to shape your Enterprise Mobility strategy are,

  • Define Business Goals
  • Focus on User Experience
  • Device and Access Policy
  • Choose the right platform
  • Continuous Application Delivery
  • Highly Secured

According to an Oxford Economics survey of 500 senior IT executives, CEOs, and senior managers, 82% say mobile devices are critical to employee productivity, agility, and decision-making speed.

1.Define Business Goals

Before implementing an effective strategy, it is always in the best interest to clearly identify and understand the impact it will create on your business. The defined goals should always be closely bound to the enterprise’s core objectives for the desired results. You need to think very carefully about your desired business outcomes and how you can use mobile to deliver against these goals. Stating the purpose of enabling mobility in your enterprise is the key. Identify opportunities for mobile within your organization. Use key performance indicators (KPIs), customer feedback, and industry trends to define your business needs. Enterprise mobility solutions are part of your overall digital goals. Hence, identifying business needs is crucial to the success of the enterprise mobile strategy.

Global Market Insights - Enterprise Mobility

2.Focus on User Experience

It is important and highly essential to consider a user-centric design to stay competitive and relevant in today’s evolving technology. In an Enterprise Mobile Application, the users are employees, and the apps are for accessing critical business data. UX is about the complete experience for the employee, from downloading the app for the first time, to providing the support they need. Enterprises should consider user experience as a critical aspect of their mobile strategy. If updating day to day tasks/progress/updates can be made easier through a new mobile app, it is more likely to be widely used by the employees.

3.Device and Access Policy

Incorporating a BYOD policy has become one of the key aspects of Enterprise Mobility. The policy should be made taking into consideration that employees will all have different devices and different versions of the software. The enterprise mobility strategy will need to account for this variable. The policy should cover every possible scenario which includes IT strategy, security and audit requirements, infrastructure policies, etc. For users to securely and seamlessly access corporate data, firstly the devices need to be registered. To secure the sensitive data, it’s important to determine which corporate applications can be accessed from an employee-owned device.

Global Bring Your Own Device Market

4.Choose the Right Platform

The enterprise mobile initiative can be classified as two aspects Native Mobile App and Cross-Platform apps.  Native mobile apps perform well and deliver the best user experience. Native apps will give you way more control over the quality of the experience that you deliver to your users. Cross-platform mobile apps use 3rd-party mobile frameworks like Xamarin, React Native, and Flutter. Cross-platform apps use web technologies like JavaScript and HTML5. These apps run within a native app container. Considering factors such as end-users, types of devices to be used and features to be accessed, the right mobile platform can be chosen and developed.

5.Continuous Application Delivery

Enterprises should focus on continuous innovation and delivering frequent revisions of the mobile product. Since mobile apps are updated on a weekly basis, Enterprises should think above the traditional approaches and start using Agile methods in software development. Enterprises should adopt an agile methodology for software development and use agile to continuously enhance the mobile product over time based on real-world user data and feedback. In mobile app development, Enterprises will need to continue supporting the apps to address bugs, new features, and security vulnerabilities.

6.Highly Secured

Enterprise mobility is about ensuring that the right people have access to the right data at the right time from any location. Defining the user’s identity and security-based protocols implementation to verify each user is part of the security process. As the use of APIs continues to grow exponentially, it is indeed highly important to make sure the back-end integration and transaction details are properly secured. Creating a standardized approach to security and the development of the apps is a critical aspect of any effective mobility strategy. While encouraging BYOD, a provision should be in place to remotely wipe corporate data if the device is lost or any kind of malfunction happened.

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