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Our Approach

Today’s consumers expect personalized offers and a consistent, responsive buying experience whether they engage a business through a website, mobile device, call center or in person. Yet for many business-to-consumer (B2C) companies, customer information remains isolated in separate marketing, sales and support silos, making it difficult to gain a holistic view of the customer or present a unified company presence.

E-commerce and Retail companies need to perform well in the highly dynamic environment with many challenges and emerging opportunities. OptiSol assists in transformation from a simple ecommerce/retail company to omni channel service provider using effective and state-of-the-art solutions. Right from the supply chain process to social media analytics, OptiSol provides a redefined digital solution for the organizational benefits and growth.

To be successful in this shifting environment, B2C and B2B firms must enhance the customer experience and deepen the level of customer engagement across channels. Rather than traditional e-commerce process, recent age customers choose mobile shopping, personalized service and quick fulfilment. In order to cope up with present-day customers, organization need to develop an innovative channel via mobile app, customer analysis and cutting-edge in-store self-help technologies.

Our expertise in the domain and understanding on the changing dynamics help us provide end-to-end solutions which are flexible, scalable and affordable. Apart from having capability to serve solution for small and mid-sized retails, we also develop innovative and comprehensive solutions for the Independent Software Vendors.

Our Offerings

  • Omni-channel Customer Experience
  • eCommerce solutions on web and mobile platforms
  • Discounts and deal management solutions
  • Loyalty management solutions
  • Multi-Level Marketing (MLM) solutions
  • VR solutions for fashion and garments
  • Buyer behavior analysis and modeling
  • Affiliate and brokerage management

Design thinking + Agility = OptiGile

Our tailored agile methodology to meet specific client engagement needs driven by design thinking

We learn about the audience for whom you are designing – Who is user?
Create a point of view (PoV) based user needs – What is their need?
Brainstorm and come up with as many solution options – What are options?
Create a rough draft of the solution for representation – Can I show?
Share your MVP and get feedback – Does it work?

Why Optisol

Digital SMAC
Consultative engagement with digital transformation built on SMAC
Prototype 2 Build
Collaborate and Prototype before building via Design Thinking
Tool driven iterative releases and milestone linked payment
Competitive Pricing
Leverage our proven onsite-offshore framework
Expertise in various technology stacks