Key Highlights
- OptiSol partnered with an entertainment tech startup to develop a hybrid mobile app focused on creator monetization, social engagement, and content sharing using React Native and AWS infrastructure.
- The lack of a unified platform limits creators’ monetization and workflow, requiring a scalable, integrated solution with clear business alignment.
- We deployed a dedicated offshore team of React Native and Node.js developers, supported by a business analyst, to align product delivery with the client’s evolving business goals.
- The app features a fully integrated in-app camera, self-editing capabilities, SoundCloud music access, and an in-app currency system called “Lits” for tipping creators and unlocking premium content.
- From solution modeling to App Store deployment, OptiSol managed end-to-end development, ensuring timely delivery with complete adherence to the functional and UX expectations of the client.
Problem Statement
01
Fragmented Ecosystem: Content creators did not have access to a single platform that combined creative freedom with effective monetization options, forcing them to juggle multiple tools that disrupted workflow and limited audience growth.
02
Monetization Gaps: Existing social platforms offer limited opportunities for creators to earn. Revenue streams were either controlled by algorithms or lacked transparency, resulting in low adoption and poor creator retention.
03
Complex Development Needs: The project required features like real-time media processing, secure wallet systems, and a scalable backend. These needs demanded a modern tech stack with performance optimization and seamless integration across all modules.
04
Alignment Challenges: The client needed a dependable partner who could understand their business vision, translate it into development goals, and iterate quickly while ensuring consistent communication and delivery throughout the engagement.
Solution Overview
01
Offshore Development Team: OptiSol formed a dedicated offshore team of React Native and Node.js developers. The team was responsible for building the mobile app’s frontend and backend with a focus on performance and scalability.
02
Business Analyst Support: A dedicated business analyst worked closely with the client to translate business needs into development tasks. This ensured smooth communication, accurate sprint planning, and alignment throughout the project phases.
03
Feature-Rich App Experience: The mobile app was designed with a native-like camera, creative filters, story editing tools, and SoundCloud music access, allowing users to easily create and share high-quality, personalized content.
04
In-App Tipping System: A digital currency called “Lits” was introduced. It allows users to tip their favorite creators, get recognized within the app, and encourage higher engagement through direct creator support.
05
Cloud-Based Architecture: Mobile App was hosted on AWS to support high availability, media storage, and wallet transactions. This ensured a secure, fast, and scalable infrastructure suitable for a growing user base and content volume.
Business Impact
About The Project
This success story highlights how OptiSol collaborated with a global entertainment startup to build , a hybrid mobile platform that empowers content creators with the tools to monetize their work in a fun, community-driven environment. Unlike traditional social apps, this platform puts creators first, offering features like an in-app camera, real-time editing, SoundCloud music sync, digital currency tipping, and exclusive content access. By building a scalable app architecture and ensuring business alignment through dedicated team and business analyst support, OptiSol helps the client bring their vision to life while staying on track with timelines and user expectations.
Technology Stack
FAQs:
Can creators use external music in their stories? How is SoundCloud integrated?
Yes, creators can add background music from the SoundCloud library. The app integrates SoundCloud’s API to let users browse, select, and embed music directly into their stories during content creation.
Why was React Native chosen over native development for this project?
React Native was chosen for its cross-platform capabilities, faster development cycles, and consistent UI across iOS and Android. It enabled cost-efficient delivery without compromising performance or user experience across devices.
What were the measurable benefits for the client after launch?
The client successfully launched the MVP on schedule, reduced development costs with the offshore team model, and gained a fully scalable platform ready for user acquisition, creator engagement, and revenue generation.
Can this app model be reused or customized for other creator-centric platforms?
Yes, the app architecture is modular and scalable, making it easily adaptable for other industries or niches that focus on user-generated content, fan engagement, and digital monetization strategies.
Can this app model be reused or customized for other creator-centric platforms?
Yes, the app architecture is modular and scalable, making it easily adaptable for other industries or niches that focus on user-generated content, fan engagement, and digital monetization strategies.
Testimonials of Our Happy Clients
Ken Kisner
Global Head of Digital R&D
My experience has been incredibly positive. They were incredibly easy to work with, even with changing requirements.
They are incredibly competitive, but are only a fraction of the cost of US companies.
They are definitely the most professional of the foreign companies that we were looking into.
Nyswyn K.
Director of Software Development
Our journey with OptiSol has been nothing short of remarkable. For over 7 years, we have partnered with them on our digital transformation, and the results have been truly transformative.
Over the years, we have come to trust OptiSol Business Solutions as a reliable and strategic partner.
Al Bagiro
CTO, Auto Insurance Company
The AI engine was completed on time and trained to 90% accuracy. Their eagerness to learn new knowledge impressed us.
Their team is large to handle multiple projects at once, and likes to resolve challenges as well as learn new things. They also welcome regular communications, and of course, needless to say, develop everything in sprints.
Dan Talken
Founder, CEO, & CTO, My Equipment Library, LLC
OptiSol Business Solutions has shown youthful skill and dedication to the projects. Moreover, they have been quick to implement their solutions without sacrificing the quality of each platform.
We’re constantly impressed with their speed and quality of the development that they achieve on a consistent basis.
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Rick Tigges
CFO, Bemodo
They are very responsive and able to shift focus quickly as we have needed it for business reasons.
OptiSol Business Solutions has been great at documenting the timeline of the project. They were very responsive and were able to shift focus quickly, as well. They discuss what they’re working on without any issues. So far, there’s no need to improve their service.