One could observe a revolution in location-based technologies during the last several years. The popularity of personal navigation devices as well as mapping services, for example, Google Maps in both internet and mobile versions have made many parts of society used to certain location-based ideas and their utilization.
Without the input of location data these days, no mobile experience is complete. It is the driving force behind some of the most widely used mobile apps which are used for geosocial networking, retail, and real estate searches, navigation and travel, mobile marketing and advertising, etc. Location-based services (LBS) use real-time geo-data from a smartphone to provide information, entertainment, or security. Location-based services tightly coupled with Google maps and other prominent map service providers via API integration to offer services optimization.
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There are multiple ways in which the LBS (Location Based Services) can be used. Below mentioned are key aspects and ways to effectively leverage LBS (Location Based Services) for any business.
Localized Search: Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.
City Guides: The increase in the use of mobile phones has made it easier to provide different applications available to the users `on the go’. They are designed to be easy to operate. All points of interest/tourist places are marked on the map. This helps to discover cities in a very individual and unique way. With this idea, you can easily find all insights of a city – with GPS and route map to it.
Location-Based Advertising: Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers’ location and provide location-specific advertisements on their mobile devices. There are two types of location-based services in general: push and pull. The push approach is more versatile and in the pull approach, users can directly search for information by entering certain keywords.
Task Management: Task management is the process of managing a task through its life cycle. It involves planning, testing, tracking, and reporting. Task management can help either individual achieve goals, or groups of individuals collaborate and share knowledge for the accomplishment of collective goals. Effective task management requires managing all aspects of a task, including its status, priority, time, human and financial resources assignments, recurrence, dependency, notifications and so on. These can be lumped together broadly into the basic activities of task management.
GPS & Map Navigation: Almost all smartphones now incorporate GPS receivers. This has been driven both by consumer demand and by service suppliers. GPS or Global Positioning System is a satellite navigation system that furnishes location and time information in all climate conditions to the user. GPS provides continuous real-time, 3-dimensional positioning, navigation, and timing worldwide.
Route Optimization: Route optimization is the process of using software to find the most cost-efficient route, given specific parameters such as destinations, fleet size, and costs. Route optimization solutions can quickly run various scenarios to find the best solution to a fleet’s routing needs. Route Optimization software can quickly test various ‘what-if’ scenarios and work with business constraints like- vehicle availability, traffic congestion, suitable rider, etc. to provide the best possible route.
Delivery Scheduling: A delivery schedule is a business metric used to calculate the timeliness of deliveries from suppliers. It is a commonly used supply chain metric and forms part of the Quality, Cost, Delivery group of performance indicators. All activities that must be carried out before the goods can be delivered to the customer are considered during the delivery schedule. Ability to analyze requests for delivery or order by order to consider the delivery schedule and present options for the delivery appointment window.
Real-Time Tracking: Real-time tracking is made possible by the reporting frequency of the real-time GPS tracking device. When updates are sent frequently, a dispatcher or fleet manager can get an accurate sense of where a vehicle is and when it’s expected to arrive at its destination. This feature is available on devices that utilize real-time tracking. One of the major benefits of GPS tracking is that a business can view vehicle progress in real-time. Such updates put a business indirect control of vehicles en route, allowing the company to make better decisions and improve customer service.
Proof of Delivery: Proof of delivery (POD) is a method to establish the fact that the recipient received the contents sent by the sender. Proof of delivery becomes very important when legal and financial documents are to be exchanged between two parties. In the United States, DHL, UPS, and FedEx, as well as the US postal service (USPS), provide proof of delivery. Commercial fleet operators also need to be able to confirm proof of delivery of goods to their customers.
Task Completion: Task completion updates can be done in real-time once the assigned task is being completed. Using the GPS, the service provider and end-users can acknowledge the fact of getting the assigned task completed successfully. This shall make sure of the assigned task being scheduled and completed on time and as per end-users request.
MarketsandMarkets projects the Location-Based Services (LBS) and Real-Time Location Systems (RTLS) market to grow from USD 16.0 billion in 2019 to USD 40.0 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 20.1% during the forecast period.
In addition to the above mentioned, there are other features and functionalities that can be used to their fullest potential when integrated with the Location-Based Services. To know and learn more on the same, please visit us at www.optisolbusiness.com