Cross-platform mobile development refers to the development of mobile apps that can be used on multiple mobile platforms. It can involve a company, developing original app in a singular environment for development that will then allow the app to be sent to many different native platforms.

Cross platform mobile development has multiple advantages for a developer. First of all, it allows you to reuse a significant account of code, meaning there’s less time and effort to put in. This makes the production both cheaper and faster. For a business, less time spent in development also equals to an earlier release and, in turn, quicker profits. In addition to that, releasing one cross platform app instead of multiple native apps lets them save on marketing.