Digital Marketing Specialist

Full Time
,
Chennai

Experience Required: 4+ years
Salary: Best in Industry

Hey, champ! Are you ready to experiment, learn and implement? Then, this is your place to be. Join us on a new adventure where your Digital Marketing skills can change the dynamics of our org and let’s revolutionise the paradigm. We are waiting for you because we stand for selection, not rejection.

We are your destination

OptiSol is your answer to a stress-free, balanced lifestyle. We are your home away from home, where career is nurtured at both ends. Being certified as GREAT PLACE TO WORK for 4 consecutive years, we are known for our culture & we believe in open communication and accessible leadership. We celebrate diversity, promote work-life balance with flexible policies, where you can thrive personally and professionally.

We are the face of the future of AI and innovation. Let’s live and learn together.

What we like to see in you

  • Core Competencies: Digital Marketing Strategy | B2B Campaigns | SEO & SEM | Lead Generation | Analytics | Communication
  • Experience in running and optimizing lead generation campaigns on Google Ads, LinkedIn, and Meta
  • Strong understanding of content marketing, SEO/SEM techniques, email campaigns, and performance tracking
  • Ability to build and manage full-funnel marketing strategies for B2B clients across the US & UK
  • Collaboration with sales and product teams to align marketing efforts with business goals
  • Data-driven mindset with a focus on campaign analysis, reporting, and continuous improvement.

What do we expect

  • Minimum 4+ years of hands-on experience in digital marketing for IT products/services
  • Proven experience in B2B tech marketing with emphasis on US & UK markets
  • Proficiency in tools such as HubSpot, Google Analytics, SEMrush, LinkedIn Campaign Manager, etc.
  • Strong verbal and written communication skills
  • Proactive and analytical mindset with attention to detail
  • Experience with SaaS or cloud-based solutions is an added advantage
  • Exposure to working with global or distributed teams is a plus

What You'll Bring to the Table

  • Develop and execute digital marketing strategies tailored to IT products and services
  • Plan and run lead generation campaigns across Google Ads, LinkedIn, and Meta
  • Manage content marketing initiatives including SEO, SEM, and targeted email campaigns
  • Design and manage B2B marketing funnels, focusing on the US and UK regions
  • Collaborate with internal teams to ensure marketing aligns with business objectives
  • Analyze and report campaign performance using analytics tools to optimize for ROI and lead conversion
  • Stay current with trends to continuously improve campaign effectiveness

Apply and take your seat with us as an OptiSolite!

Explore and find out why we are made for each other: Life at OptiSol

Read and discover: Life at OptiSol – Medium

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Is this your playground? Then, please fill the form to start the application process and we’ll reach out to you soon.