Key Highlights

  • Partnered with a fast-growing sports video platform to modernize infrastructure, enhance user experience, and support athletes with scalable, feature-rich video management capabilities.
  • Migrated video processing from deprecated AWS Elastic Transcoder to MediaConvert, improving compatibility, reducing failures, and ensuring a future-ready, cloud-native video processing pipeline.
  • Designed and implemented a secure, role-based free plan assignment workflow, enabling managers to provide special access without compromising platform security or data integrity.
  • Automated S3 storage management with lifecycle policies to transition inactive videos to Glacier, significantly optimizing storage costs as video volumes continued to scale rapidly.

Problem Statement

01

Limited Playlists: Platform allowed only a single playlist per user, limiting athletes’ ability to organize videos by season or category and reducing recruiter engagement potential.

02

Storage Costs: Inactive videos remained in S3 Standard, causing storage expenses to rise disproportionately as user base and video upload volumes increased month over month.

03

Upload Failures: Multiple video formats like MPEG and vertical clips frequently failed to upload due to Elastic Transcoder limitations, causing delays and poor user experience.

04

Deprecation Risk: AWS Elastic Transcoder deprecation created an urgent need to migrate to a supported video processing service to avoid disruption and ensure future reliability.

Solution Overview

01

MediaConvert Migration: Replaced Elastic Transcoder with AWS MediaConvert, ensuring compatibility with modern formats, compressing files efficiently, and enabling seamless video uploads without processing failures.

02

Dynamic URL Logic: Introduced AJAX-based S3 URL retrieval to dynamically load content only when required, significantly improving platform speed, responsiveness, and user satisfaction.

03

Playlist Expansion: Designed, prototyped, and tested multiple playlist functionality with minimal database schema changes, ensuring scalability while protecting existing user data and workflows.

04

Free Plan Workflow: Built a secure, access-controlled process enabling managers to assign free plans exclusively via authenticated logins, maintaining governance and preventing misuse.

05

Cost Optimization: Configured automated S3 lifecycle rules to move videos older than 90 days to Glacier, significantly reducing recurring cloud storage expenses.

Business Impact

01

Faster Processing: Migrating to AWS MediaConvert improved upload reliability and reduced processing time, enabling athlete videos to go live significantly faster.
0
%
reduction in processing time

02

Enhanced Experience: Multiple playlists, spotlight effects, and freeze-frame downloads boosted athlete engagement and recruiter interactions, improving overall platform satisfaction.
0
%
increase in User Engagement

03

Cost Savings: Automated S3 lifecycle policies lowered storage expenses, reducing operational overhead and supporting scalable growth as video volumes increased.
0
%
reduction in storage cost

About The Project

OptiSol partnered with a leading sports media platform that helps athletes showcase their skills for scholarships and professional opportunities. The engagement focused on solving technical challenges like failed uploads, rising storage costs, and playlist limitations while building future-ready infrastructure. By migrating to AWS MediaConvert, implementing dynamic content loading, introducing secure free plan workflows, and optimizing S3 storage costs, OptiSol delivered a scalable and reliable solution. These enhancements improved platform performance, reduced operational costs, and positioned the client to handle growing video volumes with confidence.

FAQs:

How long did the migration to AWS MediaConvert take?

The migration was completed in a phased approach over a few sprints, ensuring minimal downtime and seamless transition without disrupting active users.

How was data integrity ensured during database modifications?

We implemented a staged rollout with backups and validation scripts to ensure no existing data or workflows were impacted during schema updates.

Can this solution scale with increasing video volumes?

Yes, the architecture was designed to scale automatically with upload growth. Dynamic URL loading and lifecycle policies keep performance and costs under control.

How was security handled for the free plan workflow?

A role-based authentication system was implemented to ensure only authorized managers could assign free plans, with audit logs for compliance tracking.

Why choose AWS MediaConvert over other video processing tools?

AWS MediaConvert provides better format compatibility, scalability, and long-term AWS support, making it the most future-ready and reliable choice.

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