Establishing a Global Capability Center for a leading pharmaceutical organization to accelerate patient onboarding

Key Highlights

  • A leading pharmaceutical organization sought to accelerate patient onboarding by establishing an internal AI Innovation Hub but lacked the expertise and operating model to build and scale it.
  • OptiSol established a 10-member Global Capability Center (GCC) under a Build-Operate-Transfer (BOT) model, providing the talent, governance and operational foundation for the AI Innovation Hub.
  • The solution leveraged elsAi Foundry- OptiSol’s enterprise AI platform to automate patient onboarding with AI-driven data processing and workflow orchestration.
  • The engagement modernized patient onboarding, strengthened internal AI capabilities, reduced vendor dependency and established a scalable engineering organization for long-term innovation.

Problem Statement

01

Growing Patient Enrollment: Increasing patient enrollment placed significant pressure on existing onboarding operations, slowing therapy initiation and affecting overall process efficiency.

02

Limited Internal AI Capability: The client depended heavily on external vendors and lacked the in-house expertise that is required to establish and scale an AI Innovation Hub.

03

Disconnected Enterprise Systems: Fragmented applications and siloed data limited end-to-end visibility, making patient onboarding workflows difficult to automate.

04

Operational Readiness Challenges: Without an established engineering presence in India, the client faced difficulties in building a dedicated AI team and governing day-to-day delivery.

Solution Overview

01

OptiSol established a 10-member Global Capability Center (GCC) in India using Build-Operate-Transfer (BOT) engagement model, enabling client to rapidly build an internal AI Innovation Hub.

02

A specialized team of GenAI engineers and full-stack developers was recruited, onboarded, and governed by OptiSol to accelerate AI-driven product development.

03

elsAi Foundry- OptiSol's enterprise AI platform served as the foundation for intelligent patient onboarding by enabling automated document processing, data validation and workflow orchestration.

04

The solution securely integrated AI-powered onboarding workflows with client's Salesforce ecosystem while maintaining enterprise compliance and governance standards.

05

OptiSol managed talent operations, delivery governance and knowledge transfer throughout the engagement. This enabled the GCC to transition into a self-sustaining internal engineering organization.

Business Impact

01

Accelerated Patient Onboarding: AI-powered automation streamlined patient enrollment workflows, reducing onboarding delays and enabling faster therapy initiation.
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%
Faster Patient Enrollment

02

Improved Operational Efficiency: Automation significantly reduced manual processing while improving data accuracy across patient onboarding activities.
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%+
Data Capture Accuracy

03

Built Sustainable AI Capability: The BOT model enabled the client to establish a scalable internal AI Innovation Hub while delivering measurable business value.
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X
Return on Investment

About The Project

This success story highlights how OptiSol helped a leading pharmaceutical organization establish a Global Capability Center (GCC) to modernize patient onboarding through AI-driven automation. As patient enrollment became a strategic priority, the organization sought to build an internal AI Innovation Hub while reducing dependence on external technology partners.

Using structured Build-Operate-Transfer (BOT) model, OptiSol established and managed a dedicated engineering team in India. Powered by elsAi Foundry- OptiSol’s enterprise AI platform, the solution automated patient onboarding, integrated securely with Salesforce, and enabled a smooth transition to a self-sustaining engineering organization.

FAQs:

What is a Global Capability Center (GCC), and why was it the right approach for this project?

A GCC is a dedicated in-house team that centralizes capability and governance. It suited this project because the client needed a scalable AI function.

Why did the organization choose a Build-Operate-Transfer (BOT) model?

The BOT model enabled OptiSol to establish, operate, and gradually transfer the GCC, helping the client build internal AI capabilities while reducing long-term vendor dependency.

How did elsAi Foundry improve the patient onboarding process?

elsAi Foundry automated document processing, data validation, and workflow orchestration, helping streamline onboarding, improve accuracy, and reduce manual effort across the process.

Is this approach suitable for organizations without an existing engineering presence in India?

Yes. The model is well suited for organizations that need local engineering capacity, governed delivery, and phased capability building without starting from scratch.

How did the GCC help build long-term internal AI capabilities?

It created an internal AI team, transferred knowledge and ownership through BOT, and gave the organization a sustainable foundation for future innovation.

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