Machine Learning BasedPredictive Analytics | Python | Plotly

Overview

Created a Machine learning Model to assess the effectiveness of an advertisement campaign. We examine various advertisement variables like cost per click, click rate, and cost per result and then provide insightful results on how to reduce the overall cost per click and then enhance an advertisement’s performance.

Solution

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Performed statistical analysis based on user demographics

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Compared the advertisement performance in different states.

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Built a regression model that will predict the cost per result of an advertisement campaign

Business Impact

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Ability to produce actionable insights in areas of improvements

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Visualized trends, patterns, to attain informed decision

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Ability to assess each advertisement’s performance

Technology

Free Consulting